General operating support is crucial to the health of a nonprofit, but today’s economic challenges and social shifts require a close examination of special events as a way to secure that support. Many organizations underestimate the true costs of special event fundraising, and society is asking some tough questions about these costs.
Breaking the Gala Addiction discusses emerging trends in special event fundraising and general revenue generation…and empowers you with some important tools. In it, we address
Your board and staff should collaborate in planning the most effective approach to raising general operating support for your organization. We’re here to help.
Special thanks to The Prudential Foundation for its support in the creation of this important publication.
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