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This fundraising introduction is an e-book designed to equip board members and chief executives leading smaller and/or newer nonprofits with a solid understanding of what it takes to construct and execute an effective fundraising program.

The book focuses on what the authors have identified as the three key components of raising funds:

  • Understanding — board and board member roles, types and fundamentals of fundraising
  • Preparation — determining the amount of funds needed and their use, identifying where the money will come from, developing a plan, cultivating prospects
  • Execution — soliciting prospects, infrastructure, evolving from a basic fundraising program to a mature program

If your organization is looking for help to build the foundation of their program, this is the book you need.