Stand for Your Mission – Advocacy

In Times of Change, Board Members Must Be Advocates

The Stand for Your Mission campaign has never been about partisanship or a particular political view, nor is it about advancing any policy agenda. It’s about a fundamental understanding of the role of nonprofits in society, what our work means to this country and the people we serve, and how all of that is affected by the decisions our elected officials make and the policies they enact.

Read the op-ed by Anne Wallestad, BoardSource president and CEO 


More about advocacy

Board members are essential to successful community outreach and advocacy, but they have more work to do. According to the 2017 Leading with Intent report, 43 percent of chief executives and 42 percent of board chairs include outreach efforts and acting as ambassadors for the organization as one of the three areas most in need of board improvement.

Strong board leadership is not just about checks and balances; it is about creating the circumstances that will allow nonprofits’ missions to be achieved. To be passionate, articulate, and effective champions for their missions, board members need to be well informed of public policy issues that affect their organizations. They also need to be educated about the board’s role in advocacy and provided appropriate support and resources to become ambassadors for their organizations.

The most effective charitable organizations have recognized that successful advocacy simply means using our voices as committed and informed champions for our missions.

Stand For Your Mission | Award Finalist

2019 Stand for Your Mission Award Winner & Finalists

BoardSource created the Stand for Your Mission Award in 2018 to recognize nonprofit boards that have established advocacy as an expectation for engaged and effective board leadership.

After narrowing the 2019 field  to ten finalists with truly exceptional stories, we are pleased to announce the winner of the 2019 award — The Children’s Advocacy Centers of Tennessee, which will receive $5,000 to support its work. We encourage you to read its story as well as other Advocacy in Action stories to learn more about how advocacy can accelerate an organization’s efforts to achieve its missions.

Read our Advocacy in Action stories

Stand for Your Mission logo

Initiated by BoardSource — together with the Alliance for Justice, the Campion Foundation, the Forum of Regional Associations of Grantmakers, the John S. and James L. Knight Foundation, and the National Council of Nonprofits — the Stand for Your Mission campaign seeks to unleash the full potential of the nonprofit sector to create positive impact by engaging board leaders more directly in the advocacy work of their organizations.

Advocacy is a powerful lever for real impact. Our goal is to inspire and challenge board leaders to “stand for your mission” through active engagement as ambassadors and advocates for your organization’s work.


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Creating positive change through board advocacy.
You are the voice your mission needs.