There is a lot of attention paid to how nonprofits raise the dollars they need to support their missions. You don’t have to look far to find news stories and other advisories about organizations being accused of spending too much on fundraising. But this orientation to fundraising fails to acknowledge how critically important it is for nonprofits to invest in strong strategic fundraising efforts.

In this webinar, you will learn about a new framework that helps boards and leadership teams measure and reflect on the efficacy of their fundraising efforts. Developed by BoardSource in partnership with GuideStar, BBB Wise Giving, and the Association of Fundraising Professionals, this new framework is an entry point to more informed conversations about fundraising strategy and avoiding the risks of underinvesting in fundraising efforts.


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