It’s been quite a week in the fundraising world. In case you missed it, the American Civil Liberties Union (ACLU) raised an unprecedented $24 million in online gifts in one weekend.
Regardless of where you are on the political spectrum, that’s an impressive amount of money given in a very short amount of time. The largest amount previously raised by the ACLU was $4 million in an entire year. As I read this news, I thought about the Alzheimer’s Association and the ice bucket challenge, the viral online campaign in 2014 that raised over $100 million in just a few weeks.
Alyce Lee Stansbury, Tallahassee Democrat