ACLU donations show power of online giving

It’s been quite a week in the fundraising world. In case you missed it, the American Civil Liberties Union (ACLU) raised an unprecedented $24 million in online gifts in one weekend.

Regardless of where you are on the political spectrum, that’s an impressive amount of money given in a very short amount of time. The largest amount previously raised by the ACLU was $4 million in an entire year.  As I read this news, I thought about the Alzheimer’s Association and the ice bucket challenge, the viral online campaign in 2014 that raised over $100 million in just a few weeks.

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Alyce Lee Stansbury, Tallahassee Democrat