Calculating Costs Is Just The Start

As watchdog groups, government agencies and donors take closer and closer looks at organizational expenses and the portion of contributions going toward missions, fundraising efficiency has become as important as ever. Simple means of measuring such efficiency is not cut and dried, however.

BoardSource, based in Washington, D.C., has sought to help organizations gain a better grasp of their fundraising efficiency with a new report, Measuring Fundraising Effectiveness – Why Cost of Fundraising Isn’t Enough.

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Andy Segedin, The NonProfit Times